Replay Launch of Organic Blue Jeans and In-Store Party
Date: May 2007
Description of Event: Fashionistas put on their "green jeans" at the debut of Replay's organic blue jeans collection at their SOHO store. Dj Cassidy coaxed eco-model and event host Summer Rayne Oakes on the dance floor where the downtown chic boogied with Hollywood eco-trendsetters including Entourage's Emmanuelle Chrique, Ugly Betty star Eric Mabius, actress Rachel Leigh Cook, singer Ben Jelen, Sex In the City funnyman Mario Canton, singer Nina Sky, America's Next Top Model CariDee English, Rescue Me's Sherri Saum, and rapper DMC.
Project Manager: Organized editor and influencer guest list, invitation mail out, rsvp coordination, event check in and press coverage. Over 800 fashionable attendees passed through the store doors with media coverage from US Weekly, OK!, People, Star Magazine and other celebrity focused publications. This event was in conjunction with The Promotions Factory and Flying Television.

NBA, GQ and Rochester Stores present "Big and Tall" Fashion Show Court-Tour '07
Date: March 2007
Description of Event:Jono Productions, Inc produced a fashion show and party at the NBA Store in NYC. Victoria's Secret Supermodel Frederique van der Wal and Access Hollywood Emmy Award winning Correspondent Tony Potts co-hosted the Court-Ture '07 fashion show, which included runway appearances by some of the NBA's biggest and most stylish stars, including Hall of Famer and original fashion icon Walt "Clyde" Frazier, as well as New York Knicks forwards Jared Jeffries, Channing Frye, and David Lee, New Jersey Nets' forward Antoine Wright and Denver Nugget's Kenyon Lee Martin.
Project Manager: Organized all elements of party and fashion show creation, Created and conceptualized event, publicized event to fashion press and general media, solicited sponsorship, organized event host sourced and created both general & VIP gift bag and created guest list. 0ver 600 guests were in attendance with over 70 media outlets represented including: Access Hollywood, Reuters, AP, Video Fashion, MSG Network, CBS Online, WABC, WCBS, WNBC, NY1 and many others.

Briel Milano Spin 600
Date: February 2007
Description of Event:Breil Milano, one of Italy's leading watch and jewellery companies, planted a foothold in the U.S. in a way that young New Yorkers appreciate by creating an original DJ competition, called Spin 600. Jono Productions, Inc organized an event alongside The Promotions Factory to kick off this month-long DJ competition. This hot party was held in the private, 9 million dollar former home of artist Arturo di Modica, creator of the landmark bronze "Charging Bull" sculpture on Wall Street.
Project Manager:Created guest list, wrangled VIP attendance, organized VIP gifting, and assisted in press outreach. 0ver 800 guests were in attendance including Alan Cumming, Hillary Duff, Carson Kressley, Collin Eggelsfield, The Misshapes, and cast members from the FX series RESCUE ME.

TLC's Cover Shot Launch Party
Date: September 2006
Description of Event:TLC (The Learning Chanel) launched their latest make-over show named COVER SHOT. The concept of the show is that anyone can look and feel like a cover model, and each episode of Cover Shot proves it. All you need is supermodel Frederique and her team of industry experts to make it happen. The supermodel-to-be then becomes the star of her very own fashion photo shoot. Each episode culminates with a billboard reveal in Times Square.
Project Manager:Created guest list, wrangled VIP attendance, organized TLC Cover Shot branding and organized press outreach. 300 guests attended this cocktail reception.

REPLAY Roller Derby Fashion Show and In-Store Party
Date: September 2006
Description of Event:Italian fashion label REPLAY hosted, an outdoor fashion show featuring their women's and men's spring/summer 2007 collection. The women and men of the Gotham Girls Roller Derby league skated down a specially erected catwalk over the cobblestones of Greene Street, SOHO. This event was open to the public with a private by invitation only in-store after-party followed.
Project Manager:Created guest list, wrangled VIP attendance, organized VIP gifting, and organized press outreach. 0ver 850 guests were in attendance including What Not to Wear's Stacy London, Supermodel Frederique Van der Wal, Socialite Tinsely Mercer Mortimor, Queer Eye for the Straight Guy Carson Kressley, and Adult Film Stars Savanna Samson and Heather Hunter, Patrick Mcdonald, Kenny Kenny and Amanda Lapour.

HBO Video Launch Party for THINKING XXX
Date: June 2006
Description of Event:In Thinking XXX, acclaimed photographer Timothy Greenfield-Sanders presents a behind-the-scenes look at the making of his book of adult film star photographs "XXX: 30 Porn-Star Portraits." The film combines candid insights from a diverse collection of porn stars, including Jenna Jameson, Nina Hartley and Michael Lucas, with reflections on sexuality from cultural observers, authors and artists such as Gore Vidal, John Waters and Faye Wattleton. Jono Productions organized the launch event on behalf of HBO and Timothy Greenfield-Sanders.
Project Manager:Organized all elements of the production of this event. Sourced venue, Created guest list, wrangled VIP attendance and gifting, organized HBO branding, alcohol sponsorship, guest gift bags and organized press outreach. 500 guests attended this cocktail reception at the penthouse of the Hotel Rivington representing industry influencers and over 50 media outlets. VIP XXX stars in attendance included: Nina Hartley, Chad Hunt, Heather Hunter, Ron Jeremy, Michael Lucas, Gina Lynn, Sharon Mitchell, Savanna Samson and the gals from the Bunny Ranch. Other VIPS included All My Children's Ian Buchannan, CSI's Gerald MC Collack, Fashion Design team Heatherette, 7th on Sixth President Fern Mallis, Richard Johnson, Patrick McDonald and others. Jono Productions booked Timothy Greenfield Sanders on Inside Edition, AP TV and CNN Showbiz Tonight.

The Isaac Mizrahi Show Launch for Style Network
Date: November 2005
Description of Event: This event launched the Isaac Mizrahi show for the Style Network
Project Manager: This event was held at Isaac's New York television studio and the guest list consisted of E! Entertainment and Style Network executives, advertising agencies and other media executives with the goal of introducing Isaac and the show to this influential group. Jono Productions, Inc was commissioned to build a room within the studio reflecting Isaac's style and influence, organize catering and managing event.

SoapSuds by Finola Hughes book launch hosted by Kelly Ripa
Date: June 2005
Description of Event: Emmy Award winning actress Finola Hughes launches her first book Soapsuds from Random House publishing.
Project Manager: This event, hosted by Kelly Ripa, was held at the Montblanc flagship boutique in NYC to celebrate Finola's farcical fictional look at daytime TV soaps. Guests included daytime soap stars from multiple shows as well as other celebrities. Organized press coverage including: Extra TV, The Insider, US Weekly, People Magazine, TV Guide, Inside TV, Page 6, Rush & Malloy and NY Times Boldface Names. Organized cross promotional sponsorship including venue, alcohol, water and gift bag. All VIPS went home with a $2500 gift bag. All guests went home with an autographed copy of the book.

Kanye West / John Legend fashion week party
Date: February 2005
Description: 10 time Grammy nominated Kanye West hosts a NY Fashion Week party featuring a live performance by R&B sensation John Legend mixing up the worlds of fashion and music.
Event Mgr & Publicist: Created and conceptualized event, publicized event to fashion press and general media, solicited sponsorship and created guest list along with SONY Music. At this event we showcased the NY Fashion Week Celebrity Gift Bag - BED IN A BAG.
Guests included: Kanye West, John Legend, Beyonce, Jay-Z, Missy Elliot, Jermaine Dupri, Common, Pras, LA Reid, Sylvia Rhone, Eva (America's Top Model), Rebecca Budig, Bob Guinney, Finola Hughes & Carmen Electra.
Some of the attending press included: CNN, AP, Entertainment Tonight, Wire Image, Getty, Patrick McMullan and Full Frontal Fashion.
Mercedes Australian Fashion Week
Date: May 2004
Description: Organized front of house seating for 50 fashion shows along with a team of 2 others.
Seating Manager: Worked alongside seating director Johnny Flower creating seating charts for 50 fashion shows.
Knit New York Fashion Week Knitting Party
Date: February 2004
Description: Knit New York, NYC's premier knitting salon hosted a party with IMG Models. Over 30 top models sipped champagne, learned to knit and relaxed on the eve of NY Fashion Week.
Event Mgr & Publicist: Created and conceptualized event, publicized event to fashion press and general media, solicited sponsorship and created guest list.

Trousdale Lounge Gala Opening Sponsored by Kiehl's.
Date: September 2003
Description: This event launched the very fashionable lounge TROUSDALE in the heart of the theatre district.
Event Mgr and Publicist: Coordinated the launch of this venue, created guest list, managed Kiehl's sponsorship, gift bags, press and promotions.
This event was attended by NY notables including: Supermodel Liya Kebede, TLC's Chilli, MTV VJ Suchin Pak, Emmy Award Winner Finola Hughes, Cosmetic's giant Vincent Longo, Boxer John Rosado, Good Morning America's Lara Spencer, CNN anchor David Haffenreffer, Full Frontal Fashion host Judy Licht, Surprise by Design Host Robert Verdi, Porn Personality Robin Bird and the famous drag queens Brini Maxwell (The Brini Maxwell Show E!) and Hedda Lettuce.

NIKE Communications Brand Showcase at SOHO House
Date: September 2003
Description: This event was created by Nike Communications to introduce their clients to editors, journalists and industry insiders.
Brand Stylist: Acted as creative consultant with Robert Verdi and in consultation with the needs of the client, NIKE Communications, a festive minimalist environment was constructed at the very chic SOHO House where editors, journalists and other fashion taste-makers were introduced to over 17 individual clients in a one-stop brand awareness cocktail reception.
Maverick Records official MTV VMA After Party in Honour of Madonna
Date: August 2003
Description: This party followed the MTV Video Music Awards.
Brand Stylist: Acted as creative consultant with Robert Verdi in the creation and branding of the bars on behalf of Nike Communications and their client Chambord. This party was attended by Madonna, Nicole Kidman, David Spade, Pam Anderson, Metalica, Chris Rock, Brittany Spears and other celebrities, MTV staff, music industry executives etc.
Hugh Jackman Dressing Room Renovation
Date: August 2003
Description: Assisted in the creative concept and styling of Hugh Jackman's dressing room.
Stylist: Assisted interior stylist Robert Verdi in renovating and styling Hugh Jackman's dressing room for the Imperial Theatre, NYC for Hugh's performance in THE BOY FROM OZ.

Christmas in June - British Luxury in New York
Date: June 2003
Description: Created and implemented client's creative brief introducing British luxury brands to the New York marketplace.
Event Mgr: Drawing upon the needs of the client, the Walpole Agency & Tracy Paul & Associates, a sleek and elegant Christmas environment was constructed at the Council of Foreign Relations where editors, journalists and other fashion taste-makers were introduced to over 20 British brands. Chocolate brown linens and live evergreen with white roses complimented the traditional oak walls and Victorian portraiture on the walls. Phillip Starke furniture was juxtaposed against this time-honored setting creating a modern British feel.
Flower Power Book Launch Author Rebecca Cole
Date: February 2003
Description of Event: Garden expert Rebecca Cole launched her 3rd book Flower Power.
Event Mgr: Organized book launch and reception.
New York Fashion Week Brunch with Chef Bobby Flay
Date: February 2003
Description of Event: Robert Verdi and Celebrity Chef Bobby Flay hosted a brunch to kick off New York Fashion Week sponsored by Kiehls.
Event Mgr: Solicited sponsorship, organized guest list, supervised event staff, organized press, produced event. Brunch attended by Alec Wek (Model), Ana Gasteyer (Saturday Night Live), Fern Mallis, (President 7th on Sixth), Finola Hughes (All My Children), Ines Rivero (Model), Julie Chen (CBS Morning Show), Marc Malkin (New York Magazine), Mariska Hargitay (Law & Order SVU), Michael Macko (Saks Fifth Avenue), Paul Lombardi (New York 1), Paula Froelich (NY Post), Sandra Burnhard (actress), and Stephanie March (Law & Order SVU).
American Red Cross INXS Benefit Concert for Victims of Bali Bombing
Date: December 2002
Description of Event: This event featured musical performances by INXS, Gloria Gaynor, Chrissie Ampletts, Jeffrey Gaines, Hugh Wilson, and Jill Gioia with invited guests/speakers Baz Luhrmann, Russell Crow and Gordon Elliott. Event included a multimedia presentation. This was a benefit to raise money for the victims of the Bali Terror Attack.
Producer/Stage Mgr: Created staging production schedule, supervised sound check, called show, assisted in fundraising effort. This event raised over US$100,000 and was organized by the Australian Consulate in NYC.
Toys-R-Us Times Square Toy Parade
Date: November 2002
Description of Event: Toys-R-Us hosts an annual Toy Parade in Times Square New York including scores of costumed characters, performers, musicians and acts.
Stage Manager: Assisted in calling parade show at reviewing stand. Responsible for multiple acts including the Rockettes. An Eventage production.
Full Frontal Fashion New York Fashion Week Party with Gloria Gaynor
Date: September 2002
Description of Event: Robert Verdi and Full Frontal Fashion hosted a party for VIP fashion insiders live performance by Gloria Gaynor
Project Manager: Implemented creative brief dictated by Director of Marketing at Metro TV. Solicited sponsors including Entertainment Weekly, BMG Records, Bobbi Brown, Chambord, and POP Champagne. Located venue and catering. Hired and supervised Harrison Shriftman who distributed invitations, monitored RSVP's and worked the door. Created guest list. Hired security. Secured key pre and post event press.
Australian Consulate Melbourne Investment Presentation
Date: June 2002
Description of Event: The Australian Consulate in New York City hosted 6 Australian designers showcased with a multi-media presentation and reception hosted by the Premier of Victoria and CEO of Mercedes Australian Fashion Week to promote investment in the State of Victoria, Australia.
Project Manager: Implemented creative brief dictated by the Victorian Board of Tourism, the Premier's office and Australian Fashion Week. Created and monitored budget. Hired and supervised production crew, catering, fashion show staff etc. Organized sponsorship including: beverages, gift bags, hair and make-up. Established invitation list. Booked CEO of MAFW in studio on CNN's The Biz and organized all U.S. based press. A Spin Events Production
L'Oreal Paris Trends The Best of Australian Fashion Week
Date: May 2002
Description of Event: This public ticketed fashion entertainment based event features the best trends originating from Australian Fashion Week with live musical performances and celebrity models.
Co-Project Manager: Creative consultation and marketing management: co-supervised team comprised of marketing professionals, public relations representatives, the musical director, fashion stylists, logistical producers, and sponsors. Co-created and co-managed six-figure budget. Responsible for hiring fashion show staff. Co-Procured entertainment for show. Responsible for co-organizing all backstage elements. A Spin Events Production.
The New Generation Fashion Collections
Date: May 2002
Description of Event: Four days of group collection shows featuring new Australian designers.
Producer: Directed all creative and logistical elements regarding these shows. Responsible for budget creation and oversight. Recruited and managed show staff. Organized musical direction and styling. A Spin Events Production
Mercedes Benz Australian Fashion Week Exhibition Collections
Date: May 2002
Description of Event: Four days of trade-based collection shows featuring ready-to-wear designers and manufactures.
Producer: Directed all creative and logistical elements regarding these shows. Responsible for budget creation and oversight. Recruited and managed show staff. Organized musical direction and styling. A Spin Events Production
PGA Golf Fashion Show
Date: January 2002
Description of Event: Group show featuring golf wear clothing and accessory manufactures held at the official PGA Trade Show in Orlando Florida.
Backstage Mgr: Organized all backstage elements. Hired stylist and backstage crew. Choreographed and called show. Two shows held two times a day. A One Box Production.
Toys-R-Us Times Square Flagship Store Launch
Date: November 2001
Description of Event: Toys-R-Us launched its Times Square New York flagship store with a public parade and store opening party. Over 25,000 people in attendance
Production Assistant/Talent Wrangler: Worked day-of-event maintaining public safety at the parade and store event. Escorted & supervised cast of Broadway show 42nd Street performing to an audience of thousands. An Eventage Production.
An American View The Vogue Spring 2002 Group Collections
Date: September 2001
Description of Event: In response to the cancellation of New York Fashion Week American Vogue organized a group collection show.
Show Producer: Working from the New York Vogue headquarters, under the direction of Deborah Hughes, this show was coordinated in less than four days. Organized fittings for 30 models utilizing an A/B suite method.
Wrote designer biographies for press pack. Assisted in the coordination of run-of-show. Backstage trouble shooting and show production. A Fly Production/Deborah Hughes Event
Oliver Christian Herald Spring 2002 Collection
Date: September 2001
Description of Event: Couture designer Oliver Christian Herald shows at 7th on Sixth New York Bryant Park.
Show Producer: Day-of-event: Choreographed show, wrangled models, coordinated with music and lighting, called show from backstage.
Target Trend House
Date: July 2001
Description of Event: Target Stores rented a NYC mansion for a series of marketing and promotional events.
Associate Stylist: A fictitious family was created in order to properly style a 15 room mansion. Working on a brief supplied by the lead stylist, my duties consisted of propping the rooms with all product located at various Target stores. Traveling to many Target locations throughout New York, thousands of items were procured and styled into the house. This mansion hosted a series of events focusing on the press corps and corporate partners. A RandM Productions production.
American & Indian Disaster Relief Benefit
Featuring Bill Clinton as Key Note Speaker
Date: June 2001
Description of Event: This was a gala dinner featuring a fashion show showcasing six Indian couture designers.
Model Wrangler: Assisted in organizing backstage area. Choreographed runway and briefed models. Assisted in bringing Clinton backstage to meet the designers and the models. A Quinto + Company production.
Mercedes Benz Australian Fashion Week 2001
Group Collection Shows & marie claire Fashion Show Live
Dates: May 2001
Description of Events: Australian Fashion week is comprised of two elements. The first being the couture shows while the second is an industrial trade show featuring designer group collections. Designers host booths for buyers to immediately purchase their current retail lines followed by two days of a public component called marie claire Fashion Show Live©. 20,000 people per day attend marie claire Fashion Show Live.
Sr. Consulting Producer/Creative Director, marie claire Fashion Show Live©: Responsible for all live elements of this event. During the four days of trade show: organised and produced one daily fashion parade, one press conference and one television segment. During the two days of public attendance: organized and supervised 10 daily fashion parades, beauty segments and press conferences.
Fashion parades creative consultation included: casting models, designing lighting concept, sound, sponsorship, signage, visual display, choreography, etc. Worked directly with titled sponsor marie claire and other corporate partners. Supervised and hired production staff, maintained budgets, created special public promotions and administered both internal and external reports. A Spin Events production
17th Annual Smirnoff International Fashion Awards
Date of Event: November 2000
Description: This live awards ceremony was for the first time presented in the United States. Sponsored by Smirnoff vodka, this awards presentation was utilized by the company as a branding opportunity. 17 countries were represented with celebrity judges from the fashion industry spending a week interviewing and judging the contestants culminating with a live fashion show, award ceremony, and concert by Maya and pre and post parties. Over a thousand guests and foreign press participated in this event. This was a benefit for GMHC for Aids Social Services
Command Center Director: Oversight of the production office, liaison between the overseas public relation firm, the local firm and production crews. Coordination of logistics of two venue sights. Provided information for contestants, international press corps, and judges. Supervised venue staff providing event needs. Maintained production office event infrastructure and provided crisis event support when necessary. A RandM Productions & PR 21 UK production.
Disney's Dawn of a New Ear-a
Date of Event: October 2000
Description: Disney and Time Warner launched the Disney Channel free on basic cable service -- a celebration in Times Square with a concert, an hourly Playhouse Disney show, character meet-n-greets, and cocktail party for over a thousand invited guests.
Command Center Director: Oversight of the production office utilized by multiple independent production teams, supervised runners and volunteers, distributed radios, monitored DOE production needs, secured VIP and crew hospitality, maintained production office event infrastructure.